Mō mātou - about us

White Island Flights is a locally-owned operator that’s been based in the Bay of Plenty for over 25 years and is now proudly part of Air Ruatoria, a CAA-approved General Aviation airline. Our flights blend world-class scenic views with an authentic, cultural, nature-based experience of Te Tairāwhiti and the Bay of Plenty, shared by pilots who know these skies better than anyone.

When you fly with us, you’re not just on a scenic flight; you’re welcomed into stories, histories and landscapes that few ever get to hear or see.

From Whakaari’s volcanic crater to the sacred peaks of Maunga Hikurangi and the rugged beauty of the East Cape, our flights offer an unforgettable encounter with some of New Zealand’s most meaningful landscapes.

We’d love to welcome you on board.

Book direct for the best experience and to support our local team.

What Makes Us Different?

Authentic Māori storytelling from the air

Our cultural aviation experience brings te ao Māori to life through real stories about Whakaari (White Island), Maunga Hikurangi, Maunga Tarawera and the East Coast. Our pilots are your kaiārahi (guides), sharing narratives passed down through generations.

Local knowledge, small-team warmth

Being small is our superpower. You’ll experience genuine manaakitanga: a warm, personal, unrushed experience from people who call this region home. No big-tour conveyor belts or generic commentary. Just real connection.

Kaitiakitanga guides everything we do

We see ourselves as kaitaiaki (guardians) of these landscapes. Our approach to aviation is grounded in care for the environment, cultural respect, and a strong safety-first mindset. Every flight is operated with intention, responsibility and deep respect for the land and sea we fly over.

Experienced pilots who are more than pilots

Our team are skilled aviators who also know this region really well, and are trained to share both their expert knowledge and local stories.